I was alarmed by a very disturbing advertisement in my
Sunday newspaper. It said that Mr. Clean
multi-purpose cleaner had now been combined with Gain laundry detergent. This apparently was done to improve the scent
of Mr. Clean because there was a “Love at first Sniff” sticker on the bottle.
This is indeed troubling because it raises an important question:
Why does Mr. Clean need to smell any better? After all, he’s Mr. Clean isn’t he?
If he’s so clean, he should smell fabulous already. So what is the purpose of mixing
him with Gain? What is this so called “Mr. Clean” trying to cover up? You may
experience “love at first sniff”, but I smell a rat. A dirty rat.
This is even more suspicious in light of the rumored
scandals involving Mr. Clean over the years.
First there was the allegation of a dalliance with Mrs. Butterworth. Mrs. Butterworth was known for being
promiscuous and pinning her lovers under her by using her famous “pancake
position”. Very few of the male
advertising icons could resist her sweet, sticky, goodness. After these trysts, many of them were found
stuck to the bed, covered in Butterworth’s syrupy goo.
However, even though Mr. Clean was seen entering a hotel
with Butterworth, he exited a short time later spotless, even disinfected, with
a big smile on his face. Somehow, someway, he was able to wash off all the
grime and residue. How he was able to do this and what type of substance he
used, is still a mystery. When asked
about it, Mr. Cleaned waffled on his answer.
Then there was the incident with Aunt Jemima. Jemima was also
sweet and gooey and this had all the makings of a huge scandal. The rumors
gained credence when Mr. Clean appeared with a noticeable black eye, reportedly
the result of an altercation with Uncle Ben.
However, advertising agency executives fearing the onslaught of negative
publicity, rushed in to concoct a story, explaining that Clean and Ben were
fighting over prime advertising spots on Monday Night Football games, and not
Aunt Jemima. Nothing was ever proven
otherwise.
Finally, there was the time when Marie Callender allegedly
walked in on Mr. Clean and Betty Crocker going at it on the kitchen table. The location made total sense since both of
these icons do their best work in the kitchen.
Crocker said they were just testing the table to see if it was sturdy
enough to hold all the side dishes she was going to prepare for a meal that
evening. Clean said Callender was
fabricating the story because he had rejected her attention. He said he had no
interest in Marie because he found her to be a “cold woman”, even frigid at
times.
These alleged scandals were big news when then hit, but
they faded away over time. Mr. Clean was
still considered extremely clean.
A few years ago Mr. Clean’s advertising agency attempted to
improve his appearance and image by giving him a make-over. He had been a
“tough guy” wearing an earring, long before it was fashionable and guys who
shave their heads are a bit creepy, no? They softened his image, reportedly to
make him more acceptable and pleasing to the modern woman. So they sent him to
the spa for an eyebrow trim, facial, exfoliation, waxing, and mani/pedi. Well,
la-di-frickin-da! But maybe the real
reason behind this action was to insulate Mr. Clean from these past scandals.
And now they feel Mr. Clean’s natural, manly, scent needs
to covered-up by Gain. What are you
hiding Mr. Clean? What stench are you
trying to mask? This is a scandal of epic proportions. Yes, I am saying there
is a chance that Mr. Clean is in fact, “dirty”.
I know this possibility seems outrageous. I know that if
proven true, it will be painful to accept. However, based what has happened to
other advertising figures and celebrities over the past year, we must at least consider
that it could be true. Hey, Hey, Hey,
think about this the next time you enjoy some pudding, gelatin, or a made-fresh
submarine sandwich.
In light of this obvious attempt to sanitize an already
supposedly “Mr. Clean”, I think the Crocker incident should be reexamined. Around nine months after the kitchen table
incident, Betty Crocker gave birth to the Pillsbury Dough Boy. At the time it
was naturally thought that Bib – the Michelin Man, was the father. Bib and Betty were involved in a very public
relationship at the time. The Dough Boy, being all white and puffy, does
resemble the tire guy. And it was also well known, in one of the most incredible,
stupendous, ironies of all time; that Bib preferred not to use rubbers. And of
course, nothing says you loved him, like something in the oven.
I think a yeast sample and an appearance on the Maury
Povich show is called for to determine who fathered Popin’ Fresh (ironically
his name describes what got the sub sandwich guy in trouble).
I demand a complete, thorough, investigation. But not by Congress, they all need to be
soaked naked in Gain for about a month. No, I am calling on the authorities to
bring in the most qualified advertising icon for this job, Toucan
Sam ("Follow my nose! It always knows!") to determine if a cover-up exists. I hope I am wrong about Mr. Clean, but something really smells about this situation, and it isn’t the Gain.
Sam ("Follow my nose! It always knows!") to determine if a cover-up exists. I hope I am wrong about Mr. Clean, but something really smells about this situation, and it isn’t the Gain.
Very scandalous and very disappointing...Mr. Clean was someone I always looked up to as a kid...
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